Gradstar Global (Ongoing)
Branding, Visual Guidelines, Content Creation, Social Media Coordination, Graphic Design, Creative Direction, Copywriting, Sale Promotions
Crafting a visually captivating and relatable social media narrative for Gradstar’s global audience of aspiring students
Project Overview:
Timeline: December 2023 – Present
Main Theme: Strategically blending aesthetics, human touch, and clear calls to action, we’re transforming Gradstar’s social media into an engaging platform, guiding aspiring students seamlessly through their study abroad journey.
Type of Project: Branding, Visual Guidelines, Content Creation, Social Media Coordination, Graphic Design, Creative Direction, Copywriting, Sale Promotion
Software Used: Illustrator, Photoshop, After Effects
Visual Aesthetics and Brand Identity Enhancement:
Over the past few months, the social media marketing strategy has focused on elevating Gradstar’s visual aesthetics and enhancing brand identity. This has been achieved by adhering to existing brand logos and guidelines while introducing a new layer of aesthetics that aligns with Gradstar’s vision. The result is a more coherent and visually pleasing brand identity, where bold logo colors serve as accent colors, adding vibrancy without overpowering the overall canvas.
Strategic Aesthetics and Layouts:
– Incorporating visually pleasing colors and layouts to attract young students aspiring to study abroad.
– Maintaining coherence with existing brand logos and guidelines while adding new aesthetic layers desired by Gradstar.Peer-to-Peer Guidance Approach:
– Featuring students offering advice in reels to create a relatable and humanized brand image.
– Ensuring the tone and ideas of student contributors are clear and easily understandable, reflecting in organized and edited visuals.Engaging Content and Calls to Action:
– Utilizing clear imagery and calls to action in reels to encourage immediate viewer engagement.
– Eliminating the need to click for further information, thereby increasing user interaction.
Key Design Elements for Effective Communication
To establish a deeper connection with our audience, the focus has been on humanizing the Gradstar brand. By featuring students offering advice in reels, we create a sense of peer-to-peer guidance. This not only adds a personal touch but also ensures that the tone and ideas presented are clear, relatable, and easily understandable. The emphasis is on making the brand more readable and relatable to the target audience.
Color Contrasts and Text Hierarchy:
– Implementing deliberate color contrasts and text hierarchy to ensure readability and emphasize key messages effectively.
– Using bold logo colors as accent colors to add vibrancy without overpowering the overall aesthetic.
Visual Grid Organization:
– Strategically laying out the social media grid to ensure reels with yellow borders stand out amidst regular posts.
– Emphasizing the importance of visual communication in conveying information effectively and attracting viewer attention.
– Using bold logo colors as accent colors to add vibrancy without overpowering the overall visual appeal.