Kangaroo | Nested Table

Product Marketing, Product Positioning, Branding, Visual Guidelines, Content Creation, Social Media Coordination, Graphic Design, Creative Direction, Influencer Marketing, Copywriting, Sale Promotion

Crafting the Kangaroo Nested Tables brand involved developing a chic and contemporary identity with a vibrant palette and compelling design, aligning seamlessly with the vision of stylish and functional home organization.

Project Overview:

Timeline: May 2022 – July 2022
Main Theme: A chic, contemporary, and functional home organization solution. This is achieved through a vibrant color palette, compelling design elements, and a seamless blend of style and adaptability.
Type of Project: Product Marketing, Product Positioning, Branding, Visual Guidelines, Content Creation, Social Media Coordination, Graphic Design, Creative Direction, Influencer Marketing, Copywriting, Sale Promotion
Software Used: Illustrator, Photoshop, After Effects

Inspiration behind the Concept

The idea behind marketing the Kangaroo Nested Table stems from a desire to offer more than just a piece of furniture. It’s about providing a solution to the daily challenge of keeping essentials organized in a stylish and adaptable manner. The inspiration draws from the unique energy of kangaroos – their agility, flexibility, actions and the ability to seamlessly adapt to their surroundings. By associating these qualities with the nested tables, the concept aims to resonate with consumers seeking both functionality and style in their living spaces.

Key Elements of the Concept

  1. Symbolic Nesting: Mirroring kangaroos’ nesting behavior, the Kangaroo Nested Table’s one-slides-inside-the-other design maximizes space and showcases organizational efficiency.

  2. Sturdy and Robust Legs: The robust legs of the table draw a parallel with the strength of kangaroo hind legs, conveying durability, reliability, and a sense of stability.

  3. Adaptability and Agility: Like kangaroos navigating diverse landscapes, the Kangaroo Nested Table is presented as adaptable and versatile, seamlessly integrating into various home environments.

  4. Semi-Circular Tray Design: The semi-circular tray design, resembling a kangaroo mid-hop, adds a playful and aesthetic element, making the furniture visually distinctive and memorable.

Strategic Marketing Guidelines:

Description: Introducing Kangaroo, the keeper in the family. This nested table duo is perfectly designed to keep your daily essentials organized in one place, offering adaptability and style to your home. Inspired by the vibrant energy of kangaroos, these tables add flair and flexibility to your living space.

Key Features:

Adaptability and Style: Kangaroo nested tables introduce adaptability and style to your home, providing the option to slide them together or showcase decorative items with ease.

Flexibility: These tables boast various flexible traits, allowing you to slide one into the other, display decor, or provide a reliable surface for daily use.

Vibrant Colors: The Kangaroo nested table duo is available in a vibrant array of tray colors, including Red, Yellow, Powder Blue, Grey, Bottle Green, and Black.

Chic and Trendy: Described as chic, trendy, fun, and easily portable, Kangaroo is the perfect blend of fashion and functionality for your home.

Unique Selling Proposition (USP): Maximize your space with these stylish and functional nested tables. The flip-top effortlessly transforms into a convenient tray, offering compact storage and a versatile surface for various purposes. The Kangaroo nested table isn’t just stylish; it’s a space-maximizing, chic, and practical choice for your home.

Call to Action: Brighten up your home with the Kangaroo Nested Table duo. Order now to add this chic, trendy, and space-saving furniture to your collection!